Ryanair - €14.99 Flash Sale Campaign

This offer performed really well with 491k bookings. This was our highest day so far in 2021 and the highest day since 30 Sept 2019 when we had a €9.99 Flash Sale. • Date: 30 Sept 2021 • Offer: €14.99 Flights. • Travel period: Oct – Nov. • Routes: 1,112 routes • Seats: 600k out of 5m • Markets: Ran for 24 hours in all markets (excl. Turkey) • This offer was promoted on all platforms except for social to monitor our marketing value. • As bookings were performing well w/c 27 Sept, our target was 465k (+9 % vs 2019 and +17 % vs LW).