Ryanair'S BIGGEST SALE EVENT OF THE YEAR, CYBER WEEK. WITH 9 DAYS OF DEALS THAT ARE OUT OF THIS WORLD. THE MAIN CHALLENGE FOR THIS CAMPAIGN WAS TRYING TO COME UP WITH A CONCEPT/THEME THAT WOULD STAND OUT amongst OTHER CYBER WEEK DEALS. I DECIDED TO GO WITH THE THEME OF OUTER SPACE WHERE I USED A DIFFERENT PLANET FOR EACH OFFER. THESE OFFERS ALL WENT LIVE across ALL TOUCH-POINTS FROM the main RYANAIR website, Mobile, PAID DIGITAL MEDIA and EMAIL. CREATED USING A MIX OF ILLUSTRATOR, PHOTOSHOP, INDESIGN and after effects.
