Ryanair’s biggest sale event of the year, Cyber Week, with 9 days of deals that are out of this world. The main challenge for this campaign was coming up with a concept that would stand out amongst other Cyber Week promotions. I decided to go with an outer space theme, using a different planet for each offer. These offers went live across all touchpoints including the main Ryanair website, mobile, paid digital media and email. The campaign was created using a mix of Illustrator, Photoshop, InDesign and After Effects.
