AB Fitness

AB Fitness is a bold, confident and approachable personal training brand designed to reflect both the energy and professionalism of its founder. The visual identity centres around strong, dynamic typography combined with a clean, modern palette, helping to communicate both strength and clarity. The goal was to create a brand that feels motivating and trustworthy while avoiding the clichés often associated with the fitness industry. Through carefully considered design, AB Fitness strikes a balance between performance and personality, helping to inspire confidence in clients of all fitness levels. Smart Training. Fierce Results.