Ryanair's Pay Day Promo-code Sale

Ryanair's Pay Day sale went live in IE and UK markets. This was to boost struggling UKP routes. This was a 15% off sale with the use of the promo-code. Designed using Adobe Illustrator and Photoshop. Sale Performance: 3.4k bookings associated with 15% off promo-code have been made since Pay Day sale launched on Mon. This promo-code (UKIRE15P) has been live since mid-Jul to support struggling UKP routes which are running -11% VS network for Sep/Oct. Since updating the creative to Pay Day sale, as well as ramping up support across marketing channels via email, push and in-apps, we’re now picking up on average. 1.1k bookings daily for this promo-code, an increase of +173%.