Working alongside Frank & Bear and McCann, I played a central role in shaping Aldi’s presence across both organic and paid social channels.
With Frank & Bear, I provided ongoing creative support for Aldi’s organic and reactive content. This included:
Leading content edits and batch creation.
Attending organic content shoots to ensure creative consistency.
I worked closely with the talented team at Frank & Bear on Aldi’s organic batch shoots, contributing both on-set and in post-production. My role involved ensuring visual and creative consistency from concept through to delivery, helping to shape how the brand showed up across its organic social channels. I was hands-on with editing content for various formats, ensuring alignment with Aldi’s tone of voice and design system. Many of these assets were published across all major platforms, with one standout video achieving 5.3 million views organically, demonstrating the strength of our creative direction and relevance with Aldi’s audience.
Evolving Aldi’s social templates and driving the creative direction for typographic and text treatments.
In collaboration with McCann, I focused on Aldi’s paid social output, adapting and repurposing existing assets, including TVCs, leaflets, and product imagery, into high-performing static and animated content for social platforms. These assets supported both brand campaigns and tactical initiatives, all aligned with Aldi’s tone and visual identity.
Key Contributions
• Full ownership of Aldi’s social templates, typographic systems and thumbnails.
• Creative direction across reactive and scheduled organic content.
• Creation of static and animated paid social assets.
• Adaptation of ATL and print assets for digital performance.
• Strong collaboration with two agency teams to ensure brand consistency across all channels.
Aldi - Back to School Paid Social
Aldi Good Food Good Mood - Brand & Tactical Social Campaigns
Aldi - TVC Social Cuts
Aldi - Static Social Posts
Aldi - Prop Posters for shoots.
